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Session Title: Looking for ROI? You're Missing the IOB: Why Impact on Business is the New Measure of Corporate Learning

Room Location: Coronado F

Day and Time: Monday, 11:15am - 12:15pm

Session Format: Sponsor Showcase

Led By: Tim Hill, Blackboard

Session Description: ROI has long been the primary measure for determining the value of corporate investment. It is an appropriate metric in many areas, especially when investments can be allocated properly and quantifiable results can be directly related to expenditures. The results of corporate learning, however, are more difficult to quantify and attribute to original investments. CLOs are now realizing that instead of relying on standardized metrics (like ROI) to indicate results, they should measure and be able to demonstrate their Impact on Business (IOB). In this session, we will have an in-depth discussion of how to measure the impact of your learning programs on your business's bottom line.